Reporting and analysis on retail, e-commerce, and consumer trends in Vietnam, updated continuously by our newsroom.
An iPhone 15 Pro Max brought from overseas is now sold at around VND40 million (US$1,650) in Vietnam, down 20% in three days. Smartphone shops in Hanoi and Ho Chi Minh City on September 26 offered the VND40 million price for 256GB storage option. Higher…
The third generation of Porsche “Sports Car for Five” features comprehensive upgrades to the powertrain, chassis, design, and equipment, further enhancing driving performance and offering luxurious comfort. With the vision “Further Together”, Porsche Vietnam…
Fruit and vegetable exports in the first three quarters are worth an estimated US$4.1 billion, 24% more than in full-year 2022, Vinafruit said, citing customs data. Vinafruit, or the Vietnam Fruits and Vegetable Association, said durian, banana and dragon…
Ho Thuy Anh, daughter of Techcombank (TCB) chairman Ho Hung Anh, has bought 82 million TCB shares worth at least US$110.1 million. The transaction, completed between Sept. 5-8, will increase her stakes in Vietnam’s largest private bank from 0.64% to 2.97%. As…
Vietjet has become the air transport partner for the Sydney Marathon, and is offering free tickets to the event. The Sydney Marathon takes place from September 14 to 17 in the Australian city, and will feature many activities for athletes, locals and…
Vietnam has been making policy changes to open up the electricity industry to private investors, but still remains far from creating a competitive market. Until 2006 state-owned Vietnam Electricity (EVN) owned all power plants in the country, but its monopoly…
Vietnam Airlines is set to sign a US$10-billion deal with U.S. aviation giant Boeing to buy 50 737 Max narrow-body aircraft. The signing is set for Monday during U.S. President Joe Biden’s state visit to Vietnam, an anonymous source told VnExpress. The deal…
myOKIES has launched a digital contactless service for Vietnamese businesses, enabling customers to order and pay for purchases directly from their cell phones using a QR code. Customers can scan the code using their smartphone camera, which will take them to…
According to the Vietnam Association of Seafood Exporters and Producers, tuna exports to South Korea rose by 2.5 times year-on-year to over US$7 million in the first seven months. Tuna Vietnam, Nha Trang Bay and Phat Trien Seafood were the three biggest…
China’s ban on Japanese seafood due to fear of radioactive contamination has Vietnamese firms seeing opportunities to ship more products, but the gain has been marginal as Chinese demand drops. On August 24, China imposed a total ban on Japanese seafood…
As purchasing power for home decorations and compact furniture on ecommerce platforms Amazon and Alibaba increases, opportunities are opening up for Vietnamese businesses to sell made-in Vietnam products. From grass brooms and water hyacinth baskets to…
Vietnam’s coconut export is expected to reach US$1 billion in 2025 after the U.S. and China agree to allow Vietnamese coconuts to enter the two markets, according to the Vietnam Coconut Association. As the U.S. is about to open the market for Vietnamese…
A record number of 103,658 new firms were established in the first eight months of this year, a rise of 2.3% year on year, the Ministry of Planning and Investment (MPI) reported. In August alone, the country saw more than 14,000 newly established businesses,…
Global Finance magazine has given Nguyen Thi Hong, Vietnam’s first female central bank governor, an A+ on its 2023 Central Banker Report Cards. Hong, 55, is one of only three central bank governors in the world that was rated A+ by the U.S.-based magazine.…
Total consolidated revenue of RongViet Securities in the first six months of 2023 reached VND352.1 billion. The recovery of the market helped the company’s investment portfolio revert to VND186.3 billion from the depreciated valuation expense, thereby…
Many Vietnamese companies are looking to the Thai market to export their products this year as demand declines in the U.S. and EU. Puripan Bunnag, senior vice president of the Thailand Convention and Exhibition Bureau, said in the first half of this year…
Free background guides on how retail works in this market.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read
Weekly Briefing
Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.
Read by retail operators, investors and brand teams across Asia.