Reporting and analysis on retail, e-commerce, and consumer trends in Vietnam, updated continuously by our newsroom.
Amorepacific-owned Innisfree Vietnam has opened its first store in Hanoi, the brand’s fifth in the country. Located at 290 Ba Trieu Street, Innisfree Hanoi ranges skincare and makeup products for men and women. Opening day saw long queues of the brand’s fans…
Vietnamese consumer confidence index achieved its highest score in the last decade, placing it as the fourth most optimistic country in the world, according to market research firm Nielsen. The index reached 124 points in the first quarter of 2018, up 9…
Seafood export value rose 12.3 percent year-on-year in the first half of 2018 to reach $4 billion, according to the Vietnam Association of Seafood Exporters and Producers (VASEP). Shrimp led the export earnings with $1.6 billion, followed by catfish and tuna.…
The United States is completing procedures to approve import of Vietnamese mangoes, U.S. Secretary of Agriculture Stephen Censky said at a meeting in Washington D.C. on Tueday. The U.S. will also start importing star apples form Vietnam soon, Censky told…
Vinacafe Bien Hoa (HoSE: VCF) is placed among the top three instant coffee producers in Vietnam, alongside Trung Nguyen and Nestle. After reaching its peak in 2014, however, the company’s coffee segment went through a stiff drop in revenue which was recorded…
Capillary Technologies, a Singapore-based company that provides consumer insights, personalised engagement, omnichannel commerce and loyalty solutions, has been appointed as a strategic partner of Bata, a leading shoe brand. The partnership will help Bata…
Lotte Duty Free said Sunday that it has opened its second store in Vietnam at Nha Trang Cam Ranh International Airport as it strives to expand its presence in the Asian market and better serve Chinese and Russian visitors. The company, a major player in the…
Vietnam will have to wait another six months for the European Union to consider lifting a ‘yellow card’ restriction slapped last year because of illegal fishing. After an evaluation done May 15-24 this year, the EC decided that they would consider lifting the…
A decree requiring the addition of micronutrients to food products is making them unattractive and more difficult to sell, industry insiders say. The decree, which went into effect last year, requires businesses to include iodine in salt and iron and zinc in…
Huawei sub-brand Honor Vietnam has opened its first physical store in the country after three years selling online and via distributors. Located on Nguyen Hue Street in downtown, the new store attracted hundreds of Honor’s fans from the early morning. Apart…
Ride-hailing firm Grab Vietnam insists that its GrabTaxi service is legally allowed to operate nationwide. Grab Vietnam countered that GrabTaxi is an app for an e-commerce platform, so its operations would be in accordance with the government’s e-commerce…
General Motors (GM.N) has agreed to transfer its Vietnamese operation to VinFast Trading and Production LLC and distribute Chevrolet cars through the local carmaker, in a move that could help drive up its modest sales in the country. The U.S. automaker will…
Hugo Boss Vietnam has opened its first standalone store for men – Hugo – at Vincom Ba Trieu, Hanoi. Located at the front of the Vincom shopping centre, the 100sqm store displays basic items from the brand’s business and casual collections, along with Hugo’s…
From an e-hailing app, Grab has made great steps forward, providing many different services. Most recently, it started the payment service GrabPay and lending service Grab Financial. The consumer lending market in South East Asia is very large. As estimated…
Foreign investors invested a total of over 20 billion USD in 1,366 new projects and 507 existing ones as well as in contributing capital and buying shares in domestic company in the reviewed period. With 5.06 billion USD, the Republic of Korea was Vietnam’s…
In 2015, just after four years of establishment, Central Group Vietnam (CGV), acquired 49 percent of stake of Nguyen Kim. In 2016 alone, CGV acquired two big brands – Big C Vietnam and Lan Chi Mart. Through M&A deals, CGV has also brought other brands from…
Free background guides on how retail works in this market.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read
Weekly Briefing
Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.
Read by retail operators, investors and brand teams across Asia.