Reporting and analysis on retail, e-commerce, and consumer trends in Vietnam, updated continuously by our newsroom.
Vietnamese budget airline Vietjet is set to enter the e-commerce business. The firm is currently forging alliances with industry partners to enable it to offer a range of goods and services online as it seeks to build on and profit from its existing customer…
Fourteen international brands are seeking for Vietnam franchise partners. The brands will gather at VF Franchise Consulting headquarters in Ho Chi Minh City on July 9 to meet with prospective area or master franchisees for the market. The franchises are in…
Vietjet was recognised as one of the leading companies in “Vietnam’s 50 Best Performing Companies 2018”. Held in Ho Chi Minh City on 27 June 2019, the award ceremony celebrated the leading companies listed on Vietnam’s stock market for their significant…
Aeon Vietnam will invest US$280 million for its third property in the capital city, Hanoi. The mall, in South Hanoi, is scheduled to open by the end of next year, according to Aeon executive director and general director of Aeon Mall Vietnam, Yasutsugu…
Vinomofo is thinking outside the box to give new customers a better first experience with the brand. The online wine retailer last week launched a ‘welcome kit’, including a three-pack of red, white or mixed wine, as well as a magazine filled with articles,…
Qualtrics, the leader in experience management, today announced Vietnam Airlines, a leading airline in South East Asia and national flag carrier of Vietnam, is using Qualtrics CustomerXM™ as part of the company’s efforts to create a more robust and tailored…
The first two cars designed by Pininfarina for the Vietnamese brand VinFast will be manufactured in the new plant which was inaugurated by VinFast Production and Trading LLC at Dinh Vu Industrial Zone, Cat Hai, Hai Phong. It is built on an area exceeding…
Shopee heads the list of the top 10 m-commerce players in Vietnam for the first quarter of this year. The findings were released in a ranking by Iprice Group and App Annie Intelligence, which ranked shopping apps according to the number of monthly active…
Vietnamese e-commerce platform Tiki is raising another US$100 million from a Northstar Group-led funding round. The deal, was initially aiming for $75 million, but has been scaled up with support from Tiki’s current Korean backers, and may pull in as much as…
Vingroup JSC, Vietnam’s biggest listed firm by market value, said on Monday it has started work on a second smartphone factory with a capacity to produce 125 million units a year. The new factory in the capital, Hanoi, will vastly increase Vingroup’s current…
Pack your bags and get ready for an exciting summer as Vietjet is offering travellers an easy and affordable way to explore Vietnam and other parts of the region through its latest summer promotional campaign ‘Fly for Love – Show your summer version’. From 19…
Zara is outpacing archrival H&M in one of their fastest-growing markets, Vietnam. Zara Vietnam’s revenue reached US$73 million last year, six times the 2017 figure. The Spanish fast-fashion retailer has opened two stores in Vietnam – one in Hanoi and one in…
Local retail firms are expanding quickly while foreign counterparts stagnate or quit due to fierce competition. The number of convenience stores in the country from April last year to April this year had risen by 72 percent year-on-year to over 3,100,…
SHB Finance has issued its fourth tranche certificates of deposits worth a total of VND300 billion ($12.88 million). These were 12-month deposits with an annual interest rate of 10.3 percent and no transfer fees. The SHBank Finance Company Limited (SHB…
KasikornBank’s Kasikorn Vision has joined hands with VIISA, a leading accelerator in Vietnam, and UP Co-Working Space to hold a three-day hackathon. The event, from June 28-30, 2019, will offer startups the opportunity to gain financial backing from…
Vietnam has removed a proposed decree to prohibit online liquor sales, accepting that it goes against international trends. The bill, proposed by the Ministry of Health last year, would have prohibited online sales of beverages with an alcohol content of more…
Free background guides on how retail works in this market.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read
Weekly Briefing
Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.
Read by retail operators, investors and brand teams across Asia.