Malaysia is Airbnb’s fastest growing market in Southeast Asia

Malaysia, one market in the region which has not stifled the growth of short-term accommodation, is Airbnb’s fastest growing market in Southeast Asia, welcoming over two million guests in the past 12 months as of July 1, marking a 99% growth year on year. Airbnb head of public policy for Southeast Asia Mich Goh said that Airbnb, as a platform, is not illegal in Malaysia and there is no clear consensus on what the policy is for short-term rental here as it is a new phenomenon.

There are now 44,000 listings in Malaysia on Airbnb, which is almost a 60% year-on-year increase.

Goh said the Malaysian government has been consultative and open to dialogue with the home-sharing platform, where there has been willingness to listen to insights and to hear about how it could help Malaysia to evolve its tourism industry.

“We treat every country differently. We’ve seen countries all around the world where they reach a moment when they decide whether or not they need to regulate short-term rental. Where we see these discussions go well is where governments are open to discussing this with multiple stakeholders, not just us but open to speaking with hosts, guests, hotel group, local communities and neighbourhoods.

“Where these discussions have been holistic and involve multiple stakeholders, we’ve seen it reach a stage where smart and innovative policies are implemented that allow the short term rental activity to continue and to thrive to the benefit of the community while making sure any concerns that groups may have are addressed through the regulatory framework,” said Goh.

Airbnb has signed a memorandum of collaboration (MoC) with the Malaysian Productivity Council (MPC) and a memorandum of understanding (MoU) with Malaysia Digital Economy Corp (MDEC) to drive inclusive, sustainable development of tourism in Malaysia.

As part of the MoC with MPC, Airbnb will share relevant data and best practices to inform recommendations on short-term accommodation policy in Malaysia, and will assist MPC in shaping national policy plans related to the development of Malaysia’s tourism industry and infrastructure, as well as local communities.

Airbnb’s MoU with MDEC is focused on promoting digital inclusion and empowering local hospitality entrepreneurs in Malaysia, while building capacity in both homes and experiences throughout the country.

In Malaysia, Airbnb is having discussions with authorities including the Ministry of Finance, the Royal Malaysian Customs and the Ministry of Tourism and Culture to discuss the implementation of Voluntary Collection Agreements (VCAs) to collect and remit tourist tax.

The VCA is a tool designed by Airbnb to collect taxes from its host and guest community and remit them on their behalf. This helps to facilitate a streamlined process and lighten the administrative burden for local and state governments, as well as Airbnb hosts.

Asked on plans by the government to tax e-commerce, Goh said Airbnb will comply once it is implemented. “We’re waiting to see how it would apply in Malaysia and how we would comply when the time comes.”

In 2017, the Airbnb community contributed RM200.4 million to the local economy. Its typical host earned US$1,200 (RM5,200) renting out their space 19 nights a year. The top five inbound markets for Airbnb in Malaysia are Singapore, China, the US, Indonesia and Australia. Seniors (aged 60 and above) make up Airbnb’s fastest growing age group of guests in Malaysia.