LVMH’s Cha Ling opens first China store
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Luxury high-end skincare brand Cha Ling has launched its first store in China, opening a flagship outlet in Shanghai.
Cha Ling, which means ‘tea forest’ in Mandarin, is inspired by the rare Chinese Pu’er tea — a type of tea known for its anti-oxidant and anti-ageing properties
The LVMH Group-owned cosmetic venture launched in Paris just 18 months ago, and is the brainchild of Guerlain president and CEO Laurent Boillot.
The brand is created in the Guerlain labs in France, with ingredients from Yunnan where farmers harvest 500-year-old tea trees.
Products include Pu’er-infused cleansing powder, serums, massage cream and a “steam tablet” for purifying pores. Prices range from $20 to $200.
Cha Ling is also planning to expand to Beijing and Chengdu soon, according to local media reports. Meanwhile, following the move into China, other stores are slated to open in international markets.
Cha Lang first launched in French department store Le Bon Marché in January 2016. In February 2016, it opened its first standalone in Hong Kong inside the Harbour City shopping mall.
It now has a second Hong Kong location in Causeway Bay and plans to open a standalone Paris boutique this year.
Questions & Answers
Q.What is the primary inspiration behind the Cha Ling brand and its products?
What is the primary inspiration behind the Cha Ling brand and its products?
Cha Ling is inspired by rare Chinese Pu’er tea, which is known for its anti-oxidant and anti-ageing properties. The brand name itself, Cha Ling, translates to 'tea forest' in Mandarin.
Q.When did Cha Ling first launch and where was its initial retail presence?
When did Cha Ling first launch and where was its initial retail presence?
The LVMH Group-owned brand launched in Paris just 18 months ago. It first debuted in the French department store Le Bon Marché in January 2016.
Q.What are the future expansion plans for Cha Ling beyond its new Shanghai store?
What are the future expansion plans for Cha Ling beyond its new Shanghai store?
Cha Ling plans to expand to Beijing and Chengdu soon, according to local media reports. It also has plans for other international markets and a standalone Paris boutique this year.
Q.Who is responsible for the creation of the Cha Ling brand and where are its products made?
Who is responsible for the creation of the Cha Ling brand and where are its products made?
Cha Ling is the brainchild of Guerlain president and CEO Laurent Boillot. The brand's products are created in the Guerlain labs in France, using ingredients from Yunnan.