Fashion
Lojel has opened its first concept store in Causeway Bay, adjacent to the drone-technology flagship of DJI.
The new store will feature personalization opportunities, an in-store warranty repair service and advice on product care. Travel gurus will make occasional appearances to host events promoting travel destinations.
During the opening week from November 7-13, the brand partnered with local food and beverage operators such as Chun Yang Tea, 18 Grams, and Pana Chocolate to localize its offerings
Lojel was founded in Japan in 1989 with a creative design team based in Vancouver, Canada. Its factories are located in China and Indonesia and boast ethical practices such as using non-toxic materials and manufacturing processes.
The brand’s signature products are collectively created by experienced world travelers, manufacturers, and designers. Lojel currently retails in more than 15 countries across five continents.
