JD and Kuaishou to launch live-streaming partnership
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Chinese e-commerce giant JD has launched a strategic partnership with video sharing and live-streaming platform Kuaishou.
The partnership, which focuses on the supply chain, will allow Kuaishou users to purchase products provided by JD without leaving the Kuaishou app, and enjoy fast delivery and after-sales service provided by JD.
The two firms are launching their first large-scale promotional event on Kuaishou’s platform today, as celebrities and more than 100 well-known Kuaishou KOLs conduct promotions via live streams.
JD is providing substantial discounts on a range of popular items for today’s promotion, including Apple iPhones and iPads; Chinese Moutai liquor; Nintendo Switches, Estee Lauder essence, and Mac lipsticks, among others.
Apart from celebrities and KOLs, all anchors on Kuaishou are able to sell the products in their live streams and short videos.
Questions & Answers
Q.What is the primary focus of the partnership between JD and Kuaishou?
What is the primary focus of the partnership between JD and Kuaishou?
The strategic partnership primarily focuses on the supply chain. It enables Kuaishou users to buy products supplied by JD directly within the Kuaishou app, benefiting from JD's delivery and after-sales service.
Q.What kinds of products are being promoted during the initial launch event?
What kinds of products are being promoted during the initial launch event?
For the first large-scale promotion, JD is offering discounts on items including Apple iPhones and iPads, Chinese Moutai liquor, Nintendo Switches, Estee Lauder essence, and Mac lipsticks, among other popular products.
Q.Who is involved in promoting products during the launch event on Kuaishou?
Who is involved in promoting products during the launch event on Kuaishou?
Celebrities and over 100 well-known Kuaishou KOLs are conducting promotions via live streams. Also, all anchors on Kuaishou are able to sell JD products through their live streams and short videos.
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