Lotte.com opens Tmall storefront
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Korean retailer Lotte Mart has opened a shop front on China’s Tmall.
The Lotte Mart store on Tmall Global, is the first Korean discount store to have an online presence on the popular Chinese online shopping mall.
Lotte Mart has launched with an offer of 16 selected Korean products popular with Chinese customers, including beauty products such as shampoo and bathing goods, ginseng and Tongkeun Oxford blocks.
The range will be expanded to between 100 and 120 products by the end of March.
Lotte.com will manage the Tmall site operations and marketing while Lotte Mart will manage product sourcing.
Lotte Mart will monitor sales to Chinese tourists in its offline department stores and duty free outlets to guide product selection for the new Tmall store.
Lotte.com opened a Global Lotte.com site in February 2014, serving overseas purchasers. Chinese shoppers account for 75 per cent of the Global Lotte.com sales, despite the site serving 19 international markets. Sales to Chinese shoppers are increasing by an average of 40 per cent each month this year.
Lotte.com says Chinese shoppers trust the quality of Korean products with the most popular categories Korean cosmetics and baby products such as diapers and wet tissues.
Tmall is a business to consumer online store managed by Alibaba, China’s largest eCommerce group. Tmall Global specialises in foreign brands and foreign companies targeting Chinese residents.
Questions & Answers
Q.Which entity is responsible for managing the day-to-day operations and marketing of Lotte Mart's new Tmall storefront?
Which entity is responsible for managing the day-to-day operations and marketing of Lotte Mart's new Tmall storefront?
Lotte.com will manage the Tmall site's operations and marketing. Lotte Mart will handle the product sourcing for the online store.
Q.How will Lotte Mart decide which additional products to offer on its Tmall store in the future?
How will Lotte Mart decide which additional products to offer on its Tmall store in the future?
Lotte Mart will monitor sales data from Chinese tourists visiting its physical department stores and duty-free outlets. This information will guide product selection for the Tmall store.
Q.What proportion of sales on the Global Lotte.com site are made to Chinese customers?
What proportion of sales on the Global Lotte.com site are made to Chinese customers?
Chinese shoppers account for 75 per cent of all sales on the Global Lotte.com site. This is despite the platform serving 19 international markets.
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