L’Oreal Korea seeks Brandstorm 2019 contest participants
In this article (5)
L’Oreal is now accepting applications from students in Korea for its annual global marketing competition “L’Oreal Brandstorm 2019.” The mission for this year’s competition is to “invent the future skin care experience for health-conscious consumers.” Contestants need to choose one brand from L’Oreal’s Active Cosmetics division, such as Vichy or La Roche-Posay, and propose a new service or technology to enhance the consumer experience.
Undergraduates in their third or fourth year of study and graduates can apply in teams of three. The application deadline is Feb. 28.
After a final round in March, the winning Korean team will get a chance to represent the country and pitch its idea during the finals at L’Oreal headquarters in Paris.
The winning Korea team members will also qualify for a chance to intern at L’Oreal Korea.
The team that wins the global final round will get to test their idea at French start-up campus Station F for three months.
The first competition was held in 1992. Since then, over 34,000 students have participated.
Questions & Answers
Q.What is the core task for students participating in the L'Oreal Brandstorm 2019 competition?
What is the core task for students participating in the L'Oreal Brandstorm 2019 competition?
Participants must invent a future skincare experience for health-conscious consumers. This involves choosing a brand from L'Oreal's Active Cosmetics division and proposing a new service or technology to improve the consumer experience.
Q.What are the eligibility criteria for students wishing to enter the Brandstorm competition?
What are the eligibility criteria for students wishing to enter the Brandstorm competition?
Undergraduates in their third or fourth year of study, along with graduate students, are eligible to apply. They must form teams of three to participate in the L'Oreal Brandstorm 2019 contest.
Q.What opportunities are available for the Korean team that wins the national final round?
What opportunities are available for the Korean team that wins the national final round?
The winning Korean team will represent the country in the global finals in Paris and pitch their idea. The members will also qualify for a potential internship at L'Oreal Korea.
Q.What is the ultimate prize for the team that wins the global L'Oreal Brandstorm final?
What is the ultimate prize for the team that wins the global L'Oreal Brandstorm final?
The global winning team will have the opportunity to test their innovative idea at Station F, a French start-up campus, for a duration of three months after the competition.
Reader pulse
Is L'Oreal's Brandstorm an effective innovation strategy?
24,128 votes so far