Lolalola closes online store

1 min readUpdated May 16, 2025Jan 6, 20173:00 AM

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Indonesian online lingerie store Lolalola closed yesterday, but customers can still shop on its social-media platform.

Lolalola says incoming orders will be processed “normally”.

There has been no word yet from the startup on why it decided to close down the service, but it could be related to the increasingly tight competition among fashion eCommerce startups in Indonesia, says DailySocial. Berrybenka and SaleStock last year laid off employees in order to save their businesses, while Pink Emma temporarily shut down its service before resuming in September.

Under CEO Donna Lesmana, Lolalola officially launched in March 2015 after being active for six months.

Claiming to have been inspired by global lingerie brands such as Agent Provocateur and Victoria’s Secret, the startup aimed to “change the way Indonesian customers shop for lingerie” by providing products from local and international brands.

Lolalola is backed by Ardent Capital and received logistics support from aCommerce. When the startup tested its service for Thai market, it claimed to have sold out within two weeks.

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What this means

Lolalola's transition from its online store to a social media-centric model is a pragmatic, cost-saving maneuver in a fiercely competitive Indonesian e-commerce landscape. This shift, following earlier operational adjustments by Berrybenka, SaleStock, and Pink Emma, shows the unsustainability of traditional e-tailing for niche players without significant scale or funding. While it allows Lolalola to maintain customer engagement with lower overheads, it pressures rivals to consider similar agile strategies. Ardent Capital, Lolalola's backer, previously supported aCommerce, which offers logistics to e-tailers across the region, indicating a strategic preference for capital-efficient models. The success of this pivot will be evident in Lolalola's sales growth via social media over the next six months.

Sarah Chen · Retail News Asia newsroom

Questions & Answers

Will customers still be able to buy products from Lolalola following the closure of its online store?

Yes, customers can continue to shop for Lolalola products on its social-media platform. The company has also stated that all incoming orders will be processed normally despite the closure of its main online service.

What is the likely reason Lolalola closed its online store?

The startup has not yet publicly stated why it closed the service. However, it is speculated that the decision could be connected to the intensifying competition among fashion e-commerce startups within Indonesia, according to DailySocial.

Who provided financial backing and logistical support for Lolalola?

Lolalola received financial backing from Ardent Capital. For its logistical needs, the startup was supported by aCommerce, which handled its supply chain and delivery operations as it grew its business.

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