Lolalola closes online store

Indonesian online lingerie store Lolalola closed yesterday, but customers can still shop on its social-media platform.

Lolalola says incoming orders will be processed “normally”.

There has been no word yet from the startup on why it decided to close down the service, but it could be related to the increasingly tight competition among fashion eCommerce startups in Indonesia, says DailySocial. Berrybenka and SaleStock last year laid off employees in order to save their businesses, while Pink Emma temporarily shut down its service before resuming in September.

Under CEO Donna Lesmana, Lolalola officially launched in March 2015 after being active for six months.

Claiming to have been inspired by global lingerie brands such as Agent Provocateur and Victoria’s Secret, the startup aimed to “change the way Indonesian customers shop for lingerie” by providing products from local and international brands.

Lolalola is backed by Ardent Capital and received logistics support from aCommerce. When the startup tested its service for Thai market, it claimed to have sold out within two weeks.