Levi Strauss merges with MENA markets
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US denim giant Levi Strauss has merged its South Asia market business with the Middle East and North Africa.
And the company has appointed its India head Sanjeev Mohanty to spearhead the consolidated Levi Strauss Asia-MENA business.
The company cites common consumer preferences and synergies across the three regions as the reason for the restructure.
Mohanty joined Levi’s India little more than 12 months ago after about nine months at troubled fashion e-tailer Jabong, and previously ran Benetton India.
The Middle East, North Africa and South Asia account for around US$200 million in wholesale turnover for Levi’s. Based in Bengaluru, Levi’s India reported revenue of more than Rs 842 crore (US$130 million) at the end of March, with a net profit of almost Rs 58 crore.
Questions & Answers
Q.What is the primary reason Levi Strauss gave for merging its South Asia, Middle East, and North Africa market businesses?
What is the primary reason Levi Strauss gave for merging its South Asia, Middle East, and North Africa market businesses?
The company stated that common consumer preferences and potential synergies across these three regions were the reasons for the consolidation. This move aims to streamline operations and use shared market characteristics.
Q.Who has been appointed to lead the newly combined Levi Strauss Asia-MENA business?
Who has been appointed to lead the newly combined Levi Strauss Asia-MENA business?
Sanjeev Mohanty, who previously headed Levi's India, has been appointed to spearhead the consolidated Asia-MENA business. He joined Levi's India just over a year ago.
Q.What is the approximate wholesale turnover for Levi's from the Middle East, North Africa, and South Asia regions?
What is the approximate wholesale turnover for Levi's from the Middle East, North Africa, and South Asia regions?
These combined regions, including the Middle East, North Africa, and South Asia, account for approximately US$200 million in wholesale turnover for Levi's. This figure represents a significant part of their global business.
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