Leuca Unveils Vodka-infused Water: A Healthy Twist To Ready-to-drink Beverages
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Leuca, an Australian beverage company known for its ready-to-drink (RTD) products, has introduced its inaugural non-sparkling, vodka-infused water, augmented by two fresh fruit flavors.
The new offerings, Apple Blackcurrant and Watermelon Mint Lime, are crafted with less sugar and natural fruit flavors. They blend pure water with triple-distilled top-grade vodka, providing a unique carb-free, non-fizzy beverage experience.
The Vision Behind Leuca’s New Flavors
Co-founder of Leuca, Shaun May, explains the concept behind the development of these beverages. According to May, finding a satisfying drink often involved a trade-off with sugar or additives. With the creation of these new Leuca beverages, consumers can enjoy a flavorful drink without the concerns of excessive sugar or carbonation.
Availability and Distribution
Prior to its official debut, the RTD collection from Leuca received extensive interest and was pre-ordered by well-known venues in Bondi, including Beach Road Hotel and Neighbourhood Cellars.
The new flavors, each with an Alcohol By Volume (ABV) of 4 percent, are available in 330ml cans.
Questions & Answers
What are the new flavors introduced by Leuca in their vodka-infused water range?
The new flavors introduced by Leuca are Watermelon Mint Lime and Apple Blackcurrant.
What is the unique selling proposition of these new Leuca beverages?
These beverages are non-carbonated and have less sugar, offering a fresh and healthy alternative in the ready-to-drink beverage market.
Where can the new Leuca beverages be purchased?
The beverages can be purchased at renowned venues in Bondi, including Beach Road Hotel and Neighbourhood Cellars. They are also available in 330ml cans for broader distribution.