Le petit h by Hermès launched in HK
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Hermès presents a workshop of metamorphosis for materials and the invention of forms themed from now on till 9th December in Hong Kong. From a giant elephant pouffe to a target mirror, the Landmark Price’s store is transformed with scenography designed by Hong Kong artist Kevin Cheung. Once upon a time, there was a meeting of materials, their inimitable mix, their singular hybridisation. Petit h shares with upcycling product designer Kevin Cheung a passion for slumbering materials, from bamboo to silk, cashmere and many more.
The staging is inspired by daily life and everyday objects. A tree and its bubble-like buds unfurl across the three levels of the store where new petit h inventions appear, paying homage to the diversity of Hermès materials and know-how, and to the dreams that take shape during our daily lives.
Petit h was founded in 2010 by Pascal Mussard, who had the idea of bringing leftover materials from all over the house under one roof and giving them new life through Hermès craftsmanship and know-how.
Godfroy de Virieu, creative director since January 2018, is now leading the dialogue between artisans, designers and artists from all backgrounds.
Together, they create dreamlike, playful, poetic and surprising objects from noble materials as either unique pieces or limited editions.
Petit h permanent home remains in Paris, in the Hermès store at 17 rue de Sèvres, as well as Hermes.com.
Petit h will be traveling Asia in 2019.
Questions & Answers
Q.What is the primary concept behind the petit h initiative?
What is the primary concept behind the petit h initiative?
Petit h aims to give new life to leftover materials from Hermès by transforming them into unique or limited-edition objects. This process involves Hermès craftsmanship and expertise, turning slumbering materials into new inventions.
Q.Who is currently responsible for leading the creative direction of petit h?
Who is currently responsible for leading the creative direction of petit h?
Godfroy de Virieu has been the creative director of petit h since January 2018. He leads the collaboration between artisans, designers, and artists from various backgrounds to create new objects.
Q.Where is the permanent home for petit h products located?
Where is the permanent home for petit h products located?
The permanent home for petit h remains in Paris, specifically at the Hermès store located at 17 rue de Sèvres. Products are also available for purchase through Hermes.com.
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