Lazada’s Marketplace offers merchants a wide one-stop retail gateway

Lazada Marketplace in the region accounted for 80 per cent of the company’s Gross Merchandise Value (GMV) or overall sales as at the end of August 2015.

Alessandro Piscini, CEO of Lazada Thailand, said Lazada Marketplace was the engine of the company’s growth, attracting local merchants who were reaping the rewards of partnering with Lazada.

“We can fulfil all customer shopping needs effortlessly on their behalf, and added to our committed investments in logistics, tech development and payment solutions, no other eCommerce player can offer a similar one-stop retail gateway to Thai merchants,” said Piscini.

As e-commerce continues to grow in Thailand, Lazada marketplace offers opportunities for both new and experienced sellers to reach new markets, benefit from Lazada’s support in advertising their goods and monitor critical data on how their store is performing. With more than 4.5 million daily visits to its sites and close to 100 per cent geographical distribution coverage, Lazada has become the clear choice for sellers throughout Southeast Asia, said Piscini.

Since opening to local merchants, over 7,000 Thai businesses have chosen to sell their goods at Lazada Marketplace, supplementing products from established brand names such as Tesco Lotus, L’Oreal and Philips.

Sellers are well-supported by Lazada’s end-to-end model that takes care of their needs from order to delivery, and they also benefit from having direct access to Lazada’s established customer base, infrastructure and analytics.

The Seller Centre, for example, provides a one-stop online platform to manage inventory, pricing, promotions and orders, with a recently released Seller Centre Android app adding enhanced search, notifications of new orders and sales performance, helping marketplace sellers manage their business on-the-go.

Small and medium business can also tap into Lazada University to equip themselves with marketing tools in order to increase their visibility online and maximise profits.