Lazada Marketing Specialist Joins DBS

In her new role, she will help the bank drive sustainability efforts, create social impact, and democratize banking services with digital innovation.

Michelle Yip has joined DBS as executive director, group strategic marketing and communications, as per a report by Marketing Interactive.

The marketing specialist was most recently the regional marketing EVP at e-commerce giant Lazada, which she joined in 2015 as a regional category director, later becoming senior vice president of customer experience and chief marketing officer. She was previously a senior marketing manager at Philips and held lead marketing roles at Samsung Electronics.

At Lazada, Yip led the Alibaba-owned company’s marketing team across branding, social, public relations, online performance marketing, CRM, customer lifecycle management, and strategic partnerships.

She also led COVID-19 related consumer engagement to support the community as an essential service provider and
anchored Lazada’s position as a thought leader in the e-commerce space through identification and shaping of industry trends and directions, according to her LinkedIn profile.