Lawson Thailand targets 1000 shops
In this article (5)
Lawson Thailand, a three way partnership between the Japanese comfort retailer operator and an area Thai listed firm, says it plans to open 1000 shops throughout the nation.
At present it has simply 40 buying and selling underneath the brandname Lawson 108, but it says it’s going to attain 1000 inside three years.
Lawson Thailand is a three way partnership between Saha Pathanapibul Pcl and Lawson Inc of Japan. Saha Pathanapibul is a subsidiary of Saha Group, Thailand’s largest shopper merchandise enterprise.
The 2 corporations established a three way partnership in 2012 however progress up to now has been sluggish.
Now they are saying they may concentrate on creating some extent of distinction between rival comfort retailer chains, such because the market dominant 7-Eleven, together with providing freshly cooked, able to eat meals.
With 7-Eleven already working 8000 comfort shops in Thailand and Central Group’s Household Mart enterprise increasing, Lawson Thailand might face an uphill battle gaining market share, even with 1000 shops buying and selling.
Questions & Answers
Q.Which companies formed the joint venture known as Lawson Thailand?
Which companies formed the joint venture known as Lawson Thailand?
Lawson Thailand is a joint venture between Saha Pathanapibul Pcl, which is a subsidiary of Thailand's largest consumer products business Saha Group, and Lawson Inc of Japan, a Japanese convenience store operator. They established the partnership in 2012.
Q.How many Lawson 108 stores are currently operating in Thailand?
How many Lawson 108 stores are currently operating in Thailand?
Currently, there are just 40 stores trading under the Lawson 108 brandname. Lawson Thailand aims to significantly increase this number, planning to open 1000 shops across the country within the next three years. Progress has been slow until now.
Q.What strategy does Lawson Thailand intend to use to compete with rival convenience store chains?
What strategy does Lawson Thailand intend to use to compete with rival convenience store chains?
Lawson Thailand plans to differentiate itself by concentrating on offering freshly cooked, ready-to-eat food. This strategy aims to create a unique selling point against competitors such as the market-dominant 7-Eleven and Family Mart.
Q.What challenges might Lawson Thailand face in achieving its expansion goals?
What challenges might Lawson Thailand face in achieving its expansion goals?
Lawson Thailand may face an uphill battle gaining market share due to strong competition. 7-Eleven already operates 8000 convenience stores in Thailand, and Central Group’s Family Mart business is also expanding, creating a crowded market.
Reader pulse
Can Lawson reach 1000 stores?
23,323 votes so far