La Belle Couture launches E-commerce Platform in Singapore
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Wedding supplies specialist La Belle Couture has launched a Singapore online bridal store.
The store offers more than 50 designs of wedding dresses, along with wedding styling props and decorations.
The new store launched with the newest gowns from the label’s Simplicity collection.
A curated selection of lightweight gowns with detailed craftsmanship, featuring trending design elements such as lace detailing, illusion necklines and blush hues. More designs will be continue to be added to the collection.
After visiting the online store, brides can visit their boutique on Tanjong Pagar Road so that stylists can assist them in perfecting their look.
“We also observed that more and more brides are leaning towards a la carte options where they have more freedom of choice when it comes to choosing their makeup artists, photographers, etc,” said Teo Peiru, MD of La Belle Couture Weddings.
Along with its wedding dresses, La Belle Couture launched a curated selection of wedding decorations for rent, from its partner Rosette Designs & Co.
Questions & Answers
Q.What range of products is available on La Belle Couture's new online platform?
What range of products is available on La Belle Couture's new online platform?
The platform offers over 50 wedding dress designs, including new gowns from the Simplicity collection. It also features wedding styling props and a curated selection of decorations for rent from Rosette Designs & Co.
Q.What specific design elements characterise the gowns launched with the new online store?
What specific design elements characterise the gowns launched with the new online store?
The newly launched gowns from the Simplicity collection are lightweight with detailed craftsmanship. They incorporate trending design elements such as lace detailing, illusion necklines, and blush hues.
Q.How does the new online platform integrate with La Belle Couture's physical boutique?
How does the new online platform integrate with La Belle Couture's physical boutique?
Brides can visit the online store first to view products, then go to the boutique on Tanjong Pagar Road. There, stylists can assist them in perfecting their look after their online browsing.
Q.What market trend did the company observe that influenced this new launch?
What market trend did the company observe that influenced this new launch?
La Belle Couture observed more brides are preferring a la carte options, allowing greater freedom in choosing their wedding services. This trend informed the decision to launch the e-commerce platform.
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