Korean start-ups also shine at CES in Las Vegas
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Industry big boys aren’t the only companies exhibiting at this year’s Consumer Electronics Show (CES). Over 1,200 start-ups have set up at the event’s Eureka Park, reserved for smaller companies, to capture the attention of consumers and possibly become the next unicorn (a start-up valued at over $1 billion).
Of the start-up companies from Korea, those that developed through the “Israeli start-up” model have grabbed the most attention from the media. The model refers to companies with a weak capital base that grows with investment from other IT companies or venture capital firms. Many Korean start-ups that took part in CES this year got investments from IT giants such as Naver or Kakao.
Augmented reality (AR) and virtual reality (VR) company LetinAR is one of the hottest start-ups. LetinAR produces smart glass lenses that makes use of “Pin Mirror” technology. The company incorporates the pinhole effect, which makes vision clearer by looking through a small hole, and applies it for use in VR and AR.
LetinAR also created a lens that provides vision of up to 80 degrees. While humans can see up to 150 degrees, existing products are typically limited to 50 degrees.
“The 80-degree vision is like looking at a 120-inch TV from a meter away [3.28 feet],” said Choi Kyung-on, a director at the company. “If our product becomes commercialized … we will be able to release smart glasses the size of large conventional glasses within three years.”
While smart glasses got a lot of headline in 2013 with the introduction of Google Glass, the product failed due to the difficulty of developing a lens with a wide-viewing angle.
Meanwhile, beauty artificial intelligence (AI) start-up lululab won the CES Innovation Award in the biotech sector for its AI skin care assistant Lumini.
“The 80-degree vision is like looking at a 120-inch TV from a meter away [3.28 feet],”
The device analyzes skin conditions such as its wrinkles and pores and provides product information and recommendations personalized for a user.
“[Users] can use personalized AI skin analysis service without the help of a store employee,” explained Choe Yong-joon, CEO of lululab.
The company was born in Samsung Electronics’ start-up incubator, C-Lab.
AMO Lab is another promising start-up from Korea. The company, which got investment from Naver last September, specializes in products that improve users’ quality of sleep.
The company recently developed AMO+, a device worn like a necklace, which sends out minute electrical signals to the body to improve sleep.
According to recent test results, users’ parasympathetic nervous systems became active when wearing the device.
“We are currently discussing collaboration with U.S. and European companies after prototype development,” said Kim Min-kyu, CEO of AMO Lab.
WELT, another alumnus of Samsung’s C-Lab, gained attention for releasing a smart belt in collaboration with French luxury brand S.T. Dupont. WELT’s smart belt can be used for two months with a single charge and provides basic health information.
Questions & Answers
Q.Which Korean start-ups exhibiting at CES specifically received investment from IT giants such as Naver or Kakao?
Which Korean start-ups exhibiting at CES specifically received investment from IT giants such as Naver or Kakao?
LetinAR and lululab are mentioned as attracting attention, while AMO Lab received investment from Naver. The article states many Korean start-ups took part after getting investments from such giants.
Q.What is the primary technical challenge LetinAR aims to address with its smart glass lenses for AR and VR?
What is the primary technical challenge LetinAR aims to address with its smart glass lenses for AR and VR?
LetinAR is focused on overcoming the limited viewing angle found in existing products. Their lens offers vision of up to 80 degrees, significantly more than the typical 50 degrees, which was a barrier for previous smart glasses.
Q.What is the 'Israeli start-up' model and how has it influenced the Korean companies at CES?
What is the 'Israeli start-up' model and how has it influenced the Korean companies at CES?
This model describes companies with a weak capital base that grow through investment from IT companies or venture capital firms. Many Korean start-ups at CES followed this model, receiving funding from giants like Naver and Kakao.
Q.Which of the Korean start-ups mentioned developed their products through Samsung Electronics' C-Lab incubator?
Which of the Korean start-ups mentioned developed their products through Samsung Electronics' C-Lab incubator?
The beauty AI start-up lululab, known for its Lumini skin care assistant, was born in Samsung Electronics’ C-Lab. WELT, which gained attention for a smart belt, is also an alumnus of C-Lab.