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The COVID-19 pandemic, which has been going on for over a year, has increased our reliance on digital in our daily lives. This has an impact on the business sector, where enterprises are “forced” to adapt to focus on digital marketing strategies as consumer…
Instagram continues to add new tools to its app to enable users to interact in different ways with the content it provides. The latest updated tackles augmented reality, a technology that many other companies have already implemented in their products.…
From social media filters, to reshape the concept of traditional retail, Augmented Reality (AR) is rapidly growing in popularity because it brings elements of the virtual world, into the reality, thus enhancing the things we see, hear, and feel. AR has made…
Tech startup Blinq is targeting Southeast Asia with software which allows users to virtually try on and purchase designer apparel and accessories from online luxury and contemporary fashion retailers globally. “Blinq uses AR and algorithmic patterns to…
Industry big boys aren’t the only companies exhibiting at this year’s Consumer Electronics Show (CES). Over 1,200 start-ups have set up at the event’s Eureka Park, reserved for smaller companies, to capture the attention of consumers and possibly become the…
Guests who visited Chanel’s Mademoiselle Privé at PMQ in Hong Kong got more than they bargained for. The luxury maison took its exhibition to the next level, blending augmented reality (AR) with physical experience. With the help of a virtual tour app on the…
Global online art marketplace, Redbubble, has this week released a new feature in its mobile app, which lets users see products in their own home before buying. The feature is powered by Apple’s augmented reality (AR) toolkit, which Ikea has also harnessed…
Swedish furniture chain, Ikea, has launched an augmented reality application that allows consumers to experiment with products in situ at scale. The new app automatically scales products – based on room dimensions – with 98 per cent accuracy, with Ikea…
New research from Worldpay, a global leader in payments, has revealed that Virtual Reality (VR) and Augmented Reality (AR) technology are slowly gaining ground across Asia Pacific. Chinese consumers are leading the region – and the world – with 95% of survey…
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia’s MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips…
Nokia and Sony Pictures have inked a new multi-year worldwide agreement whereby the latter will use Nokia OZO hardware and software tools to explore the creative potential of virtual reality production and distribution. The studio will also integrate the OZO…
The China Unicom Network Technology Research Institute is working on a new use case for advanced technologies including 5G and VR – panoramic VR streaming of live video using drone technology. China Unicom and wireless broadband technology provider Baicells…
Xiaomi is broadening its already expansive range of products by venturing into virtual reality for the first time. The company today announced the Mi VR Play, an “entry-level” virtual reality headset that it hopes can open this new exciting medium to new…
DHL Supply Chain is rolling out the next phase of its Vision Picking Program following a successful trial of the augmented reality technology in the Netherlands. Since the trial, DHL and partners Google, Vuzix and Ubimax have refined the vision picking…
Tata Communications has launched a new competition focused on how VR and AR technologies can make Formula 1 racing more immersive for fans. The 2016 F1 Connectivity Innovation Prize is also designed to help the teams work more effectively together in the…
At CES Asia 2016, which opens today, Isobar will be showcasing BVRAIN and UMood, two marketing innovations from Isobar, which demonstrate the agency’s capabilities in leveraging new technologies to provide brands with innovative marketing solutions. BVRAIN…
