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My Kitchen opens at Siam Discovery

By Rajiv MenonThailand
2 min read
my kitchen bkk
my kitchen bkk
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A “new dimension of downtown hangout” called My Kitchen has opened at Siam Discovery,  described as a social dining experience concept.

Siam Discovery parent Siam Piwat says the new hangout – an “eat, meet, mingle concept” targets millennials.

My Kitchen offers a social dining experience on the fourth floor of Siam Discovery which integrates digital innovation to make the dining experience more fulfilling and enjoyable.

My Kitchen opens at Siam Discovery

Apart from the flavours of international dishes from five well-known restaurant brands – Cafe Chilli, Kuppadeli, Man Fu Yuan, Nara, Yuzu By Yuutaro and a Brix Dessert Bar – all come with an all-new concept where signature dishes are selected to please individual tastes and styles.

My Kitchen opens at Siam Discovery

My Kitchen also introduces the My Kitchen is Your Kitchen concept providing a workshop space designated to offer every diner enjoyable and interactive cooking demonstrations, tasting parties, and other food events in rotation every day.

“It is also ideal for friends to throw a party on special occasions or use the workshop to prepare foods for important guests in a beautiful panoramic atmosphere right in the heart of Bangkok,” says a Siam Piwat spokesperson.

My Kitchen tablet menus allowing diners to order and pay quickly.

The decor of the precinct includes art installations designed by Nendo Studio, a team of well-known designers from Japan led by the world-famous Oki Sato, (who designed the Siam Discovery revamp unveiled last year).  The area is painted in shades of white.  The floor is paved with white volakas marble to give a feeling of friendliness and warmth. Clear glass walls offer a panoramic view of downtown Bangkok.

My Kitchen comprises various zones including reception, lounge, private room and workshop spaces, covering more than 1000 sqm and seating up to 250 people.

The reception is decorated with disco balls and a graphic mapping time lapse projection as highlight to keep diners in a relaxing mood while waiting for food to be served.

The lounge features a visual mapping technique from Le Petit Chef, a group of visual art enthusiasts and winners of multiple international awards. They created food mapping that combines 3D animation with motion capture techniques to project onto dining tables two stories of food preparation: one for soup and the other for dessert, so customers can enjoy their time with friends or someone special while waiting for their meals “just like having a tiny chef prepare food for them on the table”.

“It  will offer an original experience unlike anywhere else,” says the spokesperson.

The new venue is open daily from 10am to 10pm.

Questions & Answers

Q.

What is the primary target demographic for My Kitchen at Siam Discovery?

A.

My Kitchen is specifically targeting millennials. It is described as an “eat, meet, mingle concept” designed to appeal to this younger demographic through its social dining experience.

Q.

How does My Kitchen use digital innovation to enhance the dining experience?

A.

Digital innovation is integrated through tablet menus for quick ordering and payment. Visual mapping techniques from Le Petit Chef project 3D animations onto dining tables, creating an interactive experience for customers.

Q.

What sort of activities can customers participate in at the workshop space?

A.

The workshop space offers enjoyable and interactive cooking demonstrations, tasting parties, and other food events. These activities are rotated daily, providing a varied programme for diners.

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