King Living Opens Shanghai Flagship Store
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Australian furniture and lifestyle brand King Living has opened a flagship retail store in Shanghai, continuing its global expansion into China.
The new 400sqm space will showcase King Living’s sofa designs, dining ranges, contemporary bed and mattress ranges, and outdoor collections.
The brand has been a prominent player in Australian furniture design for more than 40 years, and is now continuing to seek a global audience with the opening of the new showroom in the design district of Xuhui in Shanghai.
As King Living moves into China, it further expands its global reach with existing stores in Singapore, Malaysia, New Zealand and Canada, with a showroom opening in Vancouver slated for later this year.
The brand represents the deep quality and barefoot luxury of the Australian lifestyle that is in high demand across China, which has been the driving force behind for its expansion.
“Shanghai is key to King Living’s global growth strategy,” said King Living’s CEO Anna Carrabs. “China provides us with an unparalleled growth opportunity that doesn’t exist in slower-moving markets of developed countries. A key advantage for King Living is that one of our manufacturing facilities is in Shanghai, which allows us to implement initiatives and increase market penetration.
“Being from Australia, we have a reputation for quality, and I think that sets us apart from some of our global competitors. This is a very exciting time for King Living and we look forward to seeing the Shanghai showroom thrive in what we hope will be the first of many stores in the region.”
King Living is also one of the first Australian furniture retailers to offer Alipay and WeChat Pay as a payment option throughout all their showrooms in Australia and abroad. These platforms are the preferred payment method for Chinese consumers both domestically and internationally, enabling more customers to transact with their mobile wallet.
Questions & Answers
Q.What types of products will the new King Living flagship store in Shanghai offer to customers?
What types of products will the new King Living flagship store in Shanghai offer to customers?
The new 400sqm Shanghai store will show King Living’s sofa designs, dining ranges, contemporary bed and mattress ranges, and outdoor collections. It aims to present the quality and barefoot luxury associated with the Australian lifestyle to Chinese consumers.
Q.Why does King Living consider Shanghai to be a crucial location for its international growth?
Why does King Living consider Shanghai to be a crucial location for its international growth?
Shanghai is key to King Living's global growth strategy because China offers unparalleled growth opportunities compared to slower-moving markets. The brand also has a manufacturing facility in Shanghai, which helps with market penetration.
Q.What payment methods has King Living adopted to cater specifically to Chinese consumers?
What payment methods has King Living adopted to cater specifically to Chinese consumers?
King Living is among the first Australian furniture retailers to offer Alipay and WeChat Pay in all its showrooms, both in Australia and internationally. These are preferred payment methods for Chinese consumers, enabling mobile wallet transactions.
Q.Where else does King Living currently operate stores, or have plans to open new locations?
Where else does King Living currently operate stores, or have plans to open new locations?
King Living currently has stores in Singapore, Malaysia, New Zealand, and Canada. A showroom in Vancouver is slated to open later this year, further expanding its global reach beyond the new Shanghai flagship.