Kiehl’s opens biggest store in Asia Pacific since their Launch
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New York pharmaceuticals firm Kiehl’s has launched its largest boutique in the Asia-Pacific region at Senayan City mall in Jakarta.
The opening of the 137sqm store marks the brand’s 10th anniversary in the territory and is designed to evoke classic New York themes, such as the iconic Brooklyn Bridge.
“We work hard to remain alongside current innovations and to stay relevant,” said Caroline Foo, GM of L’Oreal Luxe Division, which oversees Kiehl’s. “What has really helped us stay relevant and modern in the business landscape today is that Kiehl’s always personalises its service and moves alongside with innovations to meet consumer needs.”
Kiehl’s operates 10 boutiques in 21 Indonesian locations as well as an online store.
Questions & Answers
Q.Where is Kiehl's largest store in the Asia-Pacific region located?
Where is Kiehl's largest store in the Asia-Pacific region located?
The largest Kiehl's store in the Asia-Pacific region is situated in the Senayan City mall in Jakarta. This new boutique covers an area of 137 square metres.
Q.What is the significance of this store opening for Kiehl's in Indonesia?
What is the significance of this store opening for Kiehl's in Indonesia?
This store opening marks Kiehl's tenth anniversary in the Indonesian territory. The brand currently operates ten boutiques across 21 locations in the country, alongside an online store.
Q.What design themes have been incorporated into the new store?
What design themes have been incorporated into the new store?
The new store's design is intended to evoke classic New York themes. These include references to iconic landmarks such as the Brooklyn Bridge, reflecting the brand's origins.
Q.Who oversees the Kiehl's brand?
Who oversees the Kiehl's brand?
Kiehl's is overseen by the L'Oreal Luxe Division. Caroline Foo, the General Manager of this division, commented on the brand's efforts to remain innovative and relevant.
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