Kadokawa targets foreigners with EJ Anime store online
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Kadokawa Corporation has launched an EJ Anime store online where people living overseas can purchase official merchandise for Japanese anime, comics, light novels, and games.
The EJ Anime store stands on a burgeoning anime market in Japan that has continued to increase for nine years, reaching sales of ¥2,180 billion (US$20.07 million). The rapid increase in the overseas market is contributing to this major growth, with more than ¥1 trillion ($9.2 billion) in sales and accounting for 46.3 percent of the market.
The Kadokawa EJ Anime store aimed at the Japanese domestic market has also seen an increase in overseas traffic (increasing roughly 170 percent over four years since 2016), demonstrating a high level of interest in Kadokawa products among people living overseas, mainly in North America and Asia.
Opening an EJ Anime Store online allows people living overseas to buy official merchandise and premium products that are difficult to obtain overseas.
When the site opens, target areas for sales will include 17 countries and regions, including the US, France, Spain, the UK, Taiwan, Hong Kong, and Australia – with plans to expand to 80 areas, including China.
Questions & Answers
Q.What kind of products can overseas customers buy from the new EJ Anime store online?
What kind of products can overseas customers buy from the new EJ Anime store online?
Customers living overseas can purchase official merchandise for Japanese anime, comics, light novels, and games. The store offers premium products that are often difficult to obtain outside Japan.
Q.Which regions initially have access to the EJ Anime store online?
Which regions initially have access to the EJ Anime store online?
When the site opens, sales will target 17 countries and regions. These include the US, France, Spain, the UK, Taiwan, Hong Kong, and Australia, with plans to expand further.
Q.What evidence suggests there is demand for Kadokawa's products from overseas customers?
What evidence suggests there is demand for Kadokawa's products from overseas customers?
Kadokawa's domestic EJ Anime store has seen overseas traffic increase by approximately 170 percent over four years since 2016. This demonstrates strong interest, mainly from North America and Asia.
Q.How much of the total Japanese anime market sales come from overseas customers?
How much of the total Japanese anime market sales come from overseas customers?
The rapid increase in the overseas market contributes significantly to major growth, with sales exceeding ¥1 trillion ($9.2 billion). This accounts for 46.3 percent of the total market.
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