Jysk Thailand to open 30 stores in five years
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Scandinavian furniture and homewares brand Jysk has launched its first store in Thailand with local franchise partner Boonthavorn Group. Located in a Ratchapruk shopping centre, the opening is the first of a planned six Jysk Thailand stores, with 30 anticipated to open within five years. A flagship and a small subway station outlet are among the stores scheduled to open shortly.
Jysk Nordic’s franchise director Frederik Kare Kroun said one of the strengths of Jysk is its ability to be close to its customers by having a widespread network of stores.
“That requires a good franchise partner, and by partnering up with Boonthavorn Group, I believe that we have an extremely strong foundation for the operation in Thailand.”
Boonthavorn Group CEO Sitthisak Tayanuwat said: “Boonthavorn, with 40 years of experience with home styling products, will now place Jysk in its 51st country. To achieve this no less than 30 branches are planned to open all over Thailand within the coming five years.”
Questions & Answers
Q.Which company is Jysk partnering with to expand in Thailand?
Which company is Jysk partnering with to expand in Thailand?
Jysk is collaborating with the Boonthavorn Group, a local franchise partner with 40 years of experience in home styling products. This partnership is described as an extremely strong foundation for Jysk's operations in Thailand.
Q.What is the expected number of new Jysk stores in Thailand over the next five years?
What is the expected number of new Jysk stores in Thailand over the next five years?
Jysk Thailand plans to open 30 stores across the country within the next five years. This rapid expansion follows the launch of their first store in a Ratchapruk shopping centre.
Q.Where was the first Jysk store in Thailand opened?
Where was the first Jysk store in Thailand opened?
The first Jysk store in Thailand is located in a Ratchapruk shopping centre. This marks the beginning of their planned expansion, with six stores initially scheduled to open.
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