Jollibee tries bicycle delivery service

Home-grown fast food chain Jollibee rolled out its fleet of eco-friendly delivery bicycles in key cities in the metro.

Fat bikes were spotted bringing bestseller chickenjoy to consumers, in a bid to lessen pollution in central business districts (CBDs), a company official said Tuesday.

The ‘Jollibee Bike Delivery Service,’ launched last November, serviced selected stores in Makati, Ortigas, BGC and Metro Cebu. It was also available in Laguna and Cavite, Arline Adeva, Jollibee’s AVP for Brand Communications and PR told ABS CBN News.

“We are the first to launch the Jollibee Bike Delivery Service in the Philippines and so far, we are the only one exploring the service,” Adeva said.

“The primary advantage of using bikes is really to lessen carbon emission especially in CBDs where it’s highly congested,” she added.

There are 40 fat bikes traversing the streets to deliver orders in areas near selected branches. Adeva said the bikes were customized for stable travel and are equipped with waterproof and dust-proof thermal bags to ensure superior food quality.

Riders’ safety will also be a priority, with road safety trainings and helmets provided for the delivery staff.

“We also conduct trainings for our riders to ensure they understand speed limits, making use of the bike lanes, and also to use their blinkers at night time,” she added.