Skip to content
Food

Jollibee to list Highlands Coffee in Vietnam

By Rajiv Menon
1 min read
Jollibee to list Highlands Coffee in Vietnam
In this article (5)

Jollibee Foods Corp’s subsidiary JSF Investment and its partner Viet Thai International plan to list the Highlands Coffee business on the Vietnam stock exchange.

According to the announcement, Super Foods, the company owns 51 per cent of Highlands Coffee brand, will be listed publicly by July, 2019.

The exact stake of the IPO has yet to be disclosed.

Besides Highlands, Superfoods also owns and operates Pho 24 and the Hard Rock Cafe stores in Vietnam.

After being acquired by Jollibee Food Corp in 2012 with a $25 million deal, Super Foods has rapidly expanded its Highlands chain throughout Vietnam up to 130 outlets in July.

Questions & Answers

Q.

Which specific company will be listed on the Vietnamese stock exchange?

A.

Super Foods will be listed publicly on the Vietnam stock exchange. This company owns 51 per cent of the Highlands Coffee brand, alongside Pho 24 and the Hard Rock Cafe stores in Vietnam.

Q.

Who are the key partners involved in listing Highlands Coffee?

A.

Jollibee Foods Corp's subsidiary JSF Investment and its partner Viet Thai International are the entities planning to list the Highlands Coffee business. Super Foods, which owns Highlands, will be the company listed.

Q.

When is the planned listing of Super Foods expected to occur?

A.

Super Foods, the company that owns the Highlands Coffee brand, is scheduled to be listed publicly by July 2019. The article does not specify an exact date within that timeframe.

Q.

What other brands does Super Foods operate in Vietnam?

A.

Besides the Highlands Coffee brand, Super Foods also owns and operates the Pho 24 noodle chain and the Hard Rock Cafe stores within Vietnam. These brands are part of the Super Foods portfolio.

Reader pulse

Is Jollibee's Highlands Coffee IPO a smart move?

Be the first to vote

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready