Jollibee to list Highlands Coffee in Vietnam

Nov 24, 2016Updated May 24, 20251 min read

Jollibee Foods Corp’s subsidiary JSF Investment and its partner Viet Thai International plan to list the Highlands Coffee business on the Vietnam stock exchange.

According to the announcement, Super Foods, the company owns 51 per cent of Highlands Coffee brand, will be listed publicly by July, 2019.

The exact stake of the IPO has yet to be disclosed.

Besides Highlands, Superfoods also owns and operates Pho 24 and the Hard Rock Cafe stores in Vietnam.

After being acquired by Jollibee Food Corp in 2012 with a $25 million deal, Super Foods has rapidly expanded its Highlands chain throughout Vietnam up to 130 outlets in July.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox