JD Sports Fashion moves to influence marketing as strategy
In this article (4)
UK company JD Sports Fashion has engaged influencer marketing firm Rocketfuel Entertainment to help develop digital content for its brand in Malaysia.
JD carries brands such as Adidas, New Balance and Nike as well as in-house labels Brookhaven, Pink Soda, Sonneti, and Supply and Demand.
A JD spokesperson says it is eyeing growth in markets such as Singapore and Thailand, and aims to open 25 outlets by end of next year.
Its senior brand marketing manager Jaclyn Tan says the biggest draw for its customers is the “extensive range of sneakers from multiple brands, including Western Europe exclusives available only in our stores”.
CEO Justin Lim says the content will enable JD Sports Fashion to engage with its audience on its social platforms.
Rocketfuel claims to have a social-media reach of more than 36 million in the region with influential personalities in beauty, fashion, lifestyle, automotive and parenting.
The sports lifestyle retailer launched a flagship store for Asia last year at Pavilion Elite Kuala Lumpur, and this week opened a store at Putrajaya’s IOI City Mall. It also has outlets at Aeon Mall Tebrau City (Johor Bahru), Mid Valley Megamall, Sunway Pyramid and Sunway Velocity Mall, with another five stores to follow “very soon”.
Questions & Answers
Q.Which specific company is JD Sports Fashion partnering with for its influencer marketing efforts?
Which specific company is JD Sports Fashion partnering with for its influencer marketing efforts?
JD Sports Fashion has engaged Rocketfuel Entertainment, an influencer marketing firm, to develop digital content for its brand. This partnership focuses on enhancing its digital presence, particularly in Malaysia.
Q.What is JD Sports Fashion's key selling point for customers, according to its brand marketing manager?
What is JD Sports Fashion's key selling point for customers, according to its brand marketing manager?
Its senior brand marketing manager, Jaclyn Tan, states that the main appeal for customers is the wide selection of sneakers from various brands. This includes Western Europe exclusives that are only available in JD Sports stores.
Q.What are JD Sports Fashion's expansion plans for new stores in the near future?
What are JD Sports Fashion's expansion plans for new stores in the near future?
The company aims to open 25 new outlets by the end of next year as part of its growth strategy. It is particularly targeting markets such as Singapore and Thailand for this expansion.
Reader pulse
JD's influencer push:
22,941 votes so far