JD.com starts marketing overseas properties to its buyers

Oct 29, 2018Updated May 26, 20251 min read

E-commerce giant JD is to start selling houses online, and connecting landlords and tenants. The company is moving into the second-hand housing industry in partnership with Chinese property firm 5i5j Real Estate Brokerage. The data-sharing partnership, which has launched with the opening of a 5i5j shop on JD’s platform, is designed to improve the experience of potential home buyers with verified listings.

Users of the service may find houses for lease with terms and prices verified as accurate.

Other new partners include US Century 21 Real Estate and Beijing property search engine Zhuge. More than 1.7 million apartments in 100+ Chinese cities are already listed on the platform.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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