Japan’s Utena debuts in Singapore

Japanese beauty brand Utena has launched in Singapore.

The 91-year-old heritage brand, which is currently distributed throughout Greater China and Thailand, is now available at selected Watsons stores, Yue Hwa, Welcia-BHG, Tokyu Hands, Don Don Donki, Metro Singapore, and online via Shopee, Lazada, Redmart and Qoo10.

Its key products are a high-level beauty serum mask called the Premium Puresa Golden Jelly Series, now selling in Singapore, and the Matomage Hair Styling series fortified with natural ingredients, arriving in stores next month.