Japan’s Kakaku.com launches Priceprice.com in India

Japan’s Kakaku.com has launched the Indian version of Priceprice.com, a price comparison site for mobile phones, tablets, computers and household appliances.

Priceprice.com shows online shoppers a list of products from various sites, sorting the results from lowest to highest price, to easily show the best available price for that product.

Kakaku.com is the largest price comparison site in Japan with approximately 50 million monthly users. Eighteen years after its founding, Kakaku.com has strengthened its management expertise and in recent years, the company has expanded its service globally. Following the launch in the Philippines, Thailand and Indonesia, Priceprice.com has established its position as the largest price comparison site in Southeast Asia with approximately 5.3 million unique users in all three countries.

“We have now launched a new site in one of the fast-growing eCommerce market, India, where we dedicate ourselves continuously to offer pleasurable shopping experience for consumers,” the company said in a statement.

The site not only compares prices. Users can access forums for each product allowing a place for people to ask questions about a product or for users to exchange opinions with other users. Shoppers can also see the ratings and reviews written by users who have actually used the products.

“As we continue to improve product search and comparison functions, we also hope to include price information from offline retailers to further expand our services,” the company said.