6ixty8ight opens first franchised store in China

Hong Kong-based lingerie and fashion label 6ixty8ight has opened its first franchise store in Mainland China.  The 6ixty8ight franchised store is located at Daruncheng Shopping Centre in Henan, its first brick-and-mortar outlet in the province, and spans about 153sqm. It features6 a full range of lingerie, nightwear, loungewear, apparel and accessories.  According to the company, the franchising model is part of 6ixty8ight’s expansion strategy to reach more customers in Asia.