Issey Miyake China launches in open-air complex

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An Issey Miyake China boutique has opened in Chengdu, at the open-air shopping complex Sino-ocean Taikoo Li.
Covering two floors, the Japanese fashion store has a white interior with modular displays and sleek metal racks that makes the products stand out. Its range includes women’s items from the Issey Miyake main collection, as well as Pleats Please, Bao Bao and Me Lines items.
Sino-ocean Taikoo Li is centered around the historic Buddhist Daci Temple. It is a low-rise project that includes shopping, dining, drinking, entertainment, offices and hotels with the setting of lanes, squares, streets, alleys and courtyards.
Its retail planning concept is “Fast Lane” and “Slow Lane” (play fast, live slow). “Fast Lane” incorporates luxury brands and high-end contemporary fashion, while “Slow Lane” comprises outdoor dining and lifestyle stores.
Master planner for the project and lead architect was the Oval Partnership.
Questions & Answers
Q.What kind of shopping experience does Sino-ocean Taikoo Li offer?
What kind of shopping experience does Sino-ocean Taikoo Li offer?
Sino-ocean Taikoo Li is a low-rise complex with shopping, dining, drinking, entertainment, offices, and hotels, featuring lanes, squares, streets, alleys, and courtyards.
Q.What is the retail planning concept for Sino-ocean Taikoo Li?
What is the retail planning concept for Sino-ocean Taikoo Li?
The retail planning concept for Sino-ocean Taikoo Li is called "Fast Lane" and "Slow Lane", designed to encourage both fast-paced shopping and a more relaxed lifestyle.
Q.Which specific lines are available in the new Issey Miyake store?
Which specific lines are available in the new Issey Miyake store?
The store offers women's items from the Issey Miyake main collection, along with Pleats Please, Bao Bao, and Me Lines items.
Q.Who was responsible for the overall design and planning of the Sino-ocean Taikoo Li project?
Who was responsible for the overall design and planning of the Sino-ocean Taikoo Li project?
The Oval Partnership was the master planner for the project and served as the lead architect for Sino-ocean Taikoo Li.
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