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Fashion and beauty ecommerce WearYouWant Attracts Middle East Oil Funder

By Wei ZhangThailand
2 min read
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WearYouWant, Thailand’s leading online fashion marketplace has secured its final round of Series B funding from what might be considered an unlikely source – business-savvy venture capitalists with a history of developing oil & gas in the Middle East. The investment is a real boost to Thailand’s growing reputation as an e-commerce hub and an impressive acknowledgement of WearYouWant as a leading online platform within that industry.

Sebrina Holdings, based in Singapore, is a multi-asset class family office with a legacy that has mainly focused on oil & gas assets in Asia and the Middle East. The holding company also invests in. “extraordinary entrepreneurs and breakthrough ideas”. The WearYouWant investment concludes the fashion platform’s Series B funding round with an undisclosed sum. WearYouWant will utilize the cash injection to add onto ongoing Series B-funded initiatives.

According to Julien Chalté, Co-Founder & Co-CEO of WearYouWant.com the holding company investment represents a positive step forward.

Fashion and beauty ecommerce WearYouWant Attracts Middle East Oil Funder

“The funding from Sebrina Holdings is testament to the solid reputation of WearYouWant as an established e-commerce business with great potential and a welcome investment following the company’s success in 2015. As a result, we will continue our efforts in securing a greater foothold in vertical markets, strengthening our fashion community brand’s assets in the marketplace, with potential for expansion on a regional level, as well as developing our WearYouWant native app.”

Director of Assets Group, Sebrina Holdings, Raouf Kizilbash sees real business potential in the WearYouWant investment based on the Thai e-commerce fashion marketplace company’s past success and future plans. “Joining WearYouWant is a good opportunity for us. WearYouWant has shown steep growth in 2015 and the projections for 2016 are promising. We are looking very much forward to working with WearYouWant in the coming years.”

The Sebrina Holdings investment follows two previous series of funding . WYW secured Series A, amounting to USD 1.5 million in 2014 by Digital Media Partners, OPT SEA, IMJ Investment Partners and Julien Chalté, one of WearYouWant’s co-founders. The following year, they secured Series B investment  funding  for an undisclosed amount from leading Japanese digital fashion marketplace, Start Today, which operates Japan’s largest fashion e-commerce portal, Zozotown.

Questions & Answers

Q.

What is the primary business of Sebrina Holdings, the company that invested in WearYouWant?

A.

Sebrina Holdings is a multi-asset class family office with a legacy mainly focused on oil and gas assets in Asia and the Middle East. They also invest in extraordinary entrepreneurs and breakthrough ideas.

Q.

How will WearYouWant use the newly secured funding from Sebrina Holdings?

A.

WearYouWant will use this cash injection to add to ongoing Series B-funded initiatives. This includes securing a greater foothold in vertical markets and strengthening their fashion community brand's assets.

Q.

Which companies provided funding to WearYouWant in earlier investment rounds?

A.

WearYouWant secured Series A funding in 2014 from Digital Media Partners, OPT SEA, IMJ Investment Partners, and Julien Chalté. Start Today provided Series B investment funding the following year.

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