Innisfree Vietnam marks maiden store
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The Korean eco-cosmetics brand Innisfree has officially launched in the Vietnam market.
The first Innisfree Vietnam store will open at 257 Hai Ba Trung St in District 3, on the edge of Ho Chi Minh City’s CBD on October 29.
Vietnam is the ninth overseas market that Innisfree has chosen for international expansion.
The brand will join a booming Korean cosmetics market in Vietnam along with TheFaceShop, Etude House and Skinfood. For a long while, Vietnamese eco-cosmetics lovers have been buying Innisfree items online and having them brought in by travellers, hand-carried from Korean cosmetics shops.
Innisfree is founded in 2000, under management of Amore Pacific, the parent company of other brands such as Laneige, Sulwhasoo and Etude House.
With its mission to bring the most authentic beauty ingredients extracted from Jeju island green tea and volcanic rocks, Innisfree appeals to women who prefer natural beauty methods.
Questions & Answers
Q.Which Vietnamese city is hosting Innisfree's first store?
Which Vietnamese city is hosting Innisfree's first store?
Innisfree's first Vietnamese store will open in Ho Chi Minh City. It is located at 257 Hai Ba Trung St in District 3, on the edge of the city’s Central Business District.
Q.When is the new Innisfree store in Vietnam set to open?
When is the new Innisfree store in Vietnam set to open?
The first Innisfree Vietnam store is scheduled to officially open on October 29. This launch marks the brand's entry into the Vietnamese market as its ninth overseas expansion country.
Q.Which other Korean cosmetics brands already operate in the Vietnamese market?
Which other Korean cosmetics brands already operate in the Vietnamese market?
Innisfree will join several other Korean cosmetics brands that are already present in Vietnam. These include TheFaceShop, Etude House, and Skinfood, indicating a growing market.
Q.What is Innisfree's primary source for its beauty ingredients?
What is Innisfree's primary source for its beauty ingredients?
Innisfree's mission involves bringing authentic beauty ingredients extracted from Jeju Island. These ingredients include green tea and volcanic rocks, appealing to those who prefer natural beauty methods.
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