Indonesian brand Palm Lagoon opens at Trans Studio mall

Indonesian brand Palm Lagoon, which specialises in resort wear, has opened at Bali’s Trans Studio mall.

The 207sqm boutique offers a curated selection of apparel, footwear, bikinis, swimwear, bags, sunglasses, watches and jewellery, targeting women and men.

Brands sold include Rik and Reg, Saturdays eyewear, Pierre Lannier, Ellyse, Karmen and Marius, Little Savvy, Antyik Butik, Lima Watch, Hopy bags, RDNB bracelets and SNJA tote bags. Fashion advisors will be in store to provide styling advice.

Onnie Khristanto, COO of Bestari Group, Palm Lagoon’s operator, said the new store brings the brand to life in a new and exciting way with its ‘less-is-more’ concept and product curation based on the beach-and-resort lifestyle.

“We will inspire head-to toe looks and in-store associates will help our regular customers find styles they love with more ease as well as introduce brands our new customers will love to discover.”

Launched in 2013, Palm Lagoon now has seven flagship stores in Indonesia, including one at Ngurah Rai International Airport, and 51 points of sales in major cities.

Its products are also available online at Zalora, Zillingo, Shopee Indonesia, and Amazon Australia.