Seven more Oppo flagship stores planned for SE Asia
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Six more Oppo flagship stores are planned across Southeast Asia by next year as the Chinese smartphone brand ramps up its brand profile in the region.
The company says it will open stores in Thailand, Malaysia, Indonesia, Vietnam, Taiwan, and the Philippines, in addition to its newly opened super flagship store at the Emquartier shopping mall in Bangkok.
The brand describes its Oppo flagships as spaces where it can interact more with customers and showcase futuristic products with IoT, AR and 5G experiences including smart wearables and cloud gaming.
The brand says it has been generating sales through more than 52,000 retail points and 44,000 sales representatives for the past decade. But now it is entering a new era in which it aims to upgrade the overall consumer in-store experience, hence the Oppo flagship openings.
“Oppo is now already one of the top players in the region. It is important that we continue to evolve with consumers and the industry in order to stay competitive,” says Oppo Asia Pacific president Jimmy Yi.
“The next frontier of our strategy is strengthening the premium experience and continue to innovate consumer experiences both offline and online,” he added.
Questions & Answers
Q.Which countries are expected to receive these new flagship stores?
Which countries are expected to receive these new flagship stores?
The new Oppo flagship stores are planned for Thailand, Malaysia, Indonesia, Vietnam, Taiwan, and the Philippines. These will be in addition to a recently opened store in Bangkok.
Q.What is the primary purpose of these new flagship stores for Oppo?
What is the primary purpose of these new flagship stores for Oppo?
The stores are designed to allow Oppo to interact more directly with customers and to display futuristic products. They will offer experiences like IoT, AR, and 5G, including smart wearables and cloud gaming.
Q.How long has Oppo been generating sales in the region before this new strategy?
How long has Oppo been generating sales in the region before this new strategy?
Oppo has been generating sales in Southeast Asia for the past decade through more than 52,000 retail points. The company also employs 44,000 sales representatives in the region.
Q.What is the strategic goal behind opening these flagship stores, according to Oppo's president?
What is the strategic goal behind opening these flagship stores, according to Oppo's president?
Oppo's strategy is to strengthen its premium experience and innovate consumer experiences, both offline and online. This move aims to upgrade the overall consumer in-store experience.
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