India’s Jabong merges with Myntra
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Myntra has announced the integration of Jabong with the brand and Ananth Narayanan will continue to lead the team.“Since Myntra’s purchase of Jabong in mid-2016, the two brands have been steadily integrating key business functions and streamlining processes. This has resulted in revenue growth and a significant improvement in the customer experience. As the next step in this process, Myntra and Jabong will now fully integrate all the remaining functions including technology, marketing, category, revenue, finance and creative teams,” said company spokesperson.
“The closer integration of Myntra and Jabong is a necessary step in our continuing development. To remain the leader in fashion eCommerce in India, we have to find ways to operate more effectively and innovate more quickly. By better aligning our resources with our long-term plans, we can put the best structure in place to serve our sellers and brand partners and ultimately benefit our customers.” it added.
According to the company, Myntra’s independence as a business will be preserved. Myntra team will continue to operate independently to achieve even greater success.
“We will continue to lead the market, serve our customers, and do what we do best,” according to the company.
From a consumer perspective, the well-loved Jabong brand will remain.
Questions & Answers
Q.Who will be responsible for leading the combined Myntra and Jabong entity?
Who will be responsible for leading the combined Myntra and Jabong entity?
Ananth Narayanan will continue in his role, leading the team after the full integration of Jabong with Myntra. He previously led both brands, overseeing their steady integration since Myntra's acquisition of Jabong.
Q.What business functions are being fully integrated as part of this merger?
What business functions are being fully integrated as part of this merger?
All remaining functions will be integrated, including technology, marketing, category management, revenue, finance, and creative teams. This follows earlier integration of other key business functions since mid-2016.
Q.How will the Jabong brand be affected by this integration from a customer's viewpoint?
How will the Jabong brand be affected by this integration from a customer's viewpoint?
From a consumer perspective, the Jabong brand will remain. The company stated that the well-loved brand will continue to exist, suggesting no immediate change for customers who recognise it.
Q.What is the strategic aim behind Myntra and Jabong's closer integration?
What is the strategic aim behind Myntra and Jabong's closer integration?
The aim is to operate more effectively, innovate more quickly, and align resources with long-term plans to maintain leadership in Indian fashion eCommerce. This closer integration helps serve sellers, partners, and customers better.