Indian debut for Make-your-own Magnum retail concept
In this article (4)
Magnum has launched its first two pop-up stores in India, offering customers Make Your Own Magnum experience.
The stores have opened at Phoenix Market City malls in Mumbai and Chennai.
Like consumers before them in Bangkok Kuala Lumpur and many other cities across Asia-Pacific, customers now can design and assemble their own ice creams with their favorite flavors and toppings.
“The concept has been an international hit and as we approach the festive season here, we saw so better way to make our loyalists dive into pure indulgence by creating their own delectable version,” said Himanshu Kanwar, head of Ice-creams India.
The customized Magnum store will feature Make Your Own Magnum campaign until late November.
Questions & Answers
Q.Which cities in India are hosting the new Make Your Own Magnum pop-up stores?
Which cities in India are hosting the new Make Your Own Magnum pop-up stores?
The first two pop-up stores offering the Make Your Own Magnum experience have opened in Mumbai and Chennai. They are located within Phoenix Market City malls in both cities.
Q.What is the duration of the Make Your Own Magnum campaign in India?
What is the duration of the Make Your Own Magnum campaign in India?
The customised Magnum store will feature the Make Your Own Magnum campaign until late November. This period coincides with the upcoming festive season in India, according to the head of Ice-creams India.
Q.Where else in the Asia-Pacific region has this Make Your Own Magnum concept been successfully implemented?
Where else in the Asia-Pacific region has this Make Your Own Magnum concept been successfully implemented?
Consumers in several other cities across Asia-Pacific, such as Bangkok and Kuala Lumpur, have already experienced the Make Your Own Magnum concept. It has been described as an international hit.
Reader pulse
Is customisation key to Magnum's growth in India?
19,545 votes so far