Indian debut for Make-your-own Magnum retail concept

Magnum has launched its first two pop-up stores in India, offering customers Make Your Own Magnum experience.

The stores have opened at Phoenix Market City malls in Mumbai and Chennai.

Like consumers before them in Bangkok Kuala Lumpur and many other cities across Asia-Pacific, customers now can design and assemble their own ice creams with their favorite flavors and toppings.

“The concept has been an international hit and as we approach the festive season here, we saw so better way to make our loyalists dive into pure indulgence by creating their own delectable version,” said Himanshu Kanwar, head of Ice-creams India.

The customized Magnum store will feature Make Your Own Magnum campaign until late November.