Indian coffee platform to launch brick and mortal network
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E-commerce coffee platform, Something’s Brewing, is planning to roll out brick-and-mortar stores across India with its first offline store set to open next month.
Something’s Brewing’s first physical store will open its doors to the public in Bengaluru on October 1. The launch is part of a plan to move offline, expanding its physical presence in the country. The company has initially raised about US$677,000 for the expansion plan.
According to CEO of Something’s Brewing, Abhinav Mathur, next year will see the opening of 30 brick-and-mortar stores across the country through franchising and self-operated models. Estimated to cost around US$33,800 to set up, Something’s Brewing store will be designed as a space where coffee lovers can brew different kinds of roasted and blended coffee before purchasing.
Euromonitor International estimated the value of India’s coffee and retail chains market at Rs 2,579 crore, or approximately US$350 million, in 2018. The market is led by Cafe Coffee Day and Tata Starbucks.
Founded in 2019, online platform Something’s Brewing offers coffee equipment and products from more than 40 brands, including Baratza, CoffeeSock, Ratio and Bellman.
Questions & Answers
Q.What is the expected cost to establish one of Something’s Brewing’s new physical stores?
What is the expected cost to establish one of Something’s Brewing’s new physical stores?
Each Something’s Brewing store is estimated to cost around US$33,800 to set up. These stores will allow customers to brew various coffees before buying.
Q.Which cities are the new brick-and-mortar stores planned for?
Which cities are the new brick-and-mortar stores planned for?
The article states the first physical store will open in Bengaluru. The company plans to open 30 stores across the country next year, but specific cities are not mentioned.
Q.What is Something’s Brewing’s strategy for expanding its physical store network?
What is Something’s Brewing’s strategy for expanding its physical store network?
The company plans to open 30 brick-and-mortar stores next year. This expansion will be achieved through a combination of franchising and self-operated models.
Q.Who are the current market leaders in India’s coffee and retail chains market?
Who are the current market leaders in India’s coffee and retail chains market?
According to Euromonitor International's 2018 estimates, the Indian coffee and retail chains market is currently led by Cafe Coffee Day and Tata Starbucks.
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