How enhanced customisation pushed brands’ sales growth
In this article (5)
Starbucks and Samsung used the strategy to increase sales. Enhanced customisation helped in driving sales growth of some brands in 2022, Euromonitor International said in its latest study.
More than 49% of global digital consumers aged 15 to 29 said they are willing to share personal preferences with brands online.
An example of enhanced customization is Starbucks which implemented an app that allows users to choose from over 170,000 options on drink orders.
“This has powered sales growth for the company, with app-enabled US sales expanding over 400% from 2017 to 2022,” said Euromonitor.
Another way is Samsung’s Bespoke Design Studio which lets consumers order appliances customized to their individual specs.
It contributed to 3% of sales growth in mobile appliances.
Questions & Answers
Q.What percentage of young global digital consumers are open to sharing their preferences with brands online?
What percentage of young global digital consumers are open to sharing their preferences with brands online?
More than 49% of global digital consumers, specifically those aged 15 to 29, have indicated their willingness to share personal preferences with brands when online. This insight comes from Euromonitor International's recent study on sales growth strategies.
Q.How significantly did Starbucks' app-enabled US sales increase between 2017 and 2022?
How significantly did Starbucks' app-enabled US sales increase between 2017 and 2022?
Starbucks saw a substantial increase in its app-enabled US sales, expanding by over 400% from 2017 to 2022. This growth was attributed to their strategy of enhanced customisation, allowing numerous drink options.
Q.Which brands are specifically mentioned as using enhanced customisation to boost sales?
Which brands are specifically mentioned as using enhanced customisation to boost sales?
Starbucks and Samsung are the two specific brands highlighted in the study. Starbucks used an app for drink customisation, while Samsung offered the Bespoke Design Studio for personalised appliance orders, both driving sales growth.
Q.What proportion of mobile appliance sales growth did Samsung's Bespoke Design Studio contribute?
What proportion of mobile appliance sales growth did Samsung's Bespoke Design Studio contribute?
Samsung's Bespoke Design Studio, which allows consumers to order custom-specified appliances, contributed 3% to the company's overall sales growth in mobile appliances. This demonstrates the impact of personalised offerings.