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Starbucks and Samsung used the strategy to increase sales. Enhanced customisation helped in driving sales growth of some brands in 2022, Euromonitor International said in its latest study. More than 49% of global digital consumers aged 15 to 29 said they are…
Three in 10 people visited e-commerce platforms even if they had nothing to buy. Digital commerce platforms like Shopee used in-app games to allow users to win coins that increase their time on the app, which will ultimately raise consumer spending, a recent…
Over 1,127 tons of instant noodles were consumed a day in Vietnam last year, surging than 20% compared to 2016, according to the UK-based market research firm Euromonitor. In 2021, Vietnam consumed about 411,500 tons of instant noodles, up 9% against 2020.…
Indomaret convenience store chain leads the rankings of Indonesia’s top 10 retailers. The Indomarco Prismatama-owned convenience store chain achieved sales of US$4.89 billion last year, followed by Alfamart with $3.97 billion, according to Euromonitor.…
Genetic make-up and extended augmented reality are among the top 10 consumer trends for 2018, according to a new Euromonitor International report. People’s growing curiosity about their genetic make-up and a rising interest in personalised health and beauty…
A Lazada loyalty program for Singapore shoppers looks set to be expanded to other Asian markets. Alibaba-owned Lazada has teamed up with Netflix and Uber Technologies – the first time the companies have jointly created an online rewards program, according to…
The luxury retail sector will grow next year – but at a disappointingly slow rate, according to the latest data from Euromonitor. As tough global trading environments continue to prevail – social and political unrest in Asia Pacific, economic slowdown in…
Alibaba Group Holding Ltd. says sales from its massive Singles Day shopping event totaled $17.8 billion, up more than 24% from the record $14.3 billion sold last year. (This year’s total is RMB 120.7 billion, up 32% year-over-year due to fluctuations in the…
Following a decade of declining health, 88-year-old King Bhumibol Adulyadej of Thailand, the world’s then-longest-reigning monarch, passed away in Bangkok on October 13. The king’s untimely death concluded a reign that lasted more than seven decades and…
Star power is being used to connect fast-growing athleisure brand Under Armour with Chinese consumers. NBA All-Star Stephen Curry heads back to China next month for another promotional tour for sportswear brand Under Armour China (UA). As UA seeks to take…
Convenience store owner Lawson Japan is seeking to buy chains in the US with the aim of boosting its number of overseas outlets by about a quarter within a year. “In the US, where the market is mature, mergers and acquisitions are a simple and straightforward…
The Chinese vegan market is expected to grow 17.2 per cent between 2015 and 2020 – the fastest growth rate in the world. Global market research company Euromonitor International’s new Ethical Labels database reports a growing movement toward sustainability,…
