Fashion
Indomaret convenience store chain leads the rankings of Indonesia’s top 10 retailers.
The Indomarco Prismatama-owned convenience store chain achieved sales of US$4.89 billion last year, followed by Alfamart with $3.97 billion, according to Euromonitor.
Speaking at a conference where Indonesia’s top 10 retailers were revealed, Euromonitor’s Dhea Sutanto said Indomaret’s success was likely attributable to the greater number of physical stores it had compared to its competitors, and its promotion strategy.
“If it is able to reach more consumers and more outlets, automatically it will generate more revenue, especially if it provides more accessibility to consumers that are harder to reach,” she added.
Indomaret currently operates 15,633 outlets across Indonesia while Alfamart has 13,991.
Matahari Department Store took third spot on the list with $1.36 billion in sales, followed by Carrefour and Transmart Carrefour by Trans Retail Indonesia, which earned $1.22 billion.
In fifth place was Dairy Farm International operation which includes Hero Supermarket Group, Guardian, Star Mart and Giant, among others, with $903 million in sales.
High-end fashion retailer Mitra Adi Perkasa, which owns Kidz Station, Marks & Spencer and Sports Station, came in sixth with $866 million. It was followed by Matahari Putra Prima group (Hypermart, Boston Health), gadget retailer Erajaya Swasembada (Erafone) and middle-to-low-income fashion retailer Ramayana with $781 million, $688 million and $643 million in sales, respectively.
Books and stationery stores Gramedia, Grazera and Trimedia from Gramedia Asri Media ranked 10th by earning $430 million in sales.
