Hooters Taiwan launch marks Asian expansion
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Atlanta-based operator and franchiser Hooters of America will enter Taiwan with five new locations.
The Hooters Taiwan restaurants will be opened by Hooters’ Asian partner, Bangkok-based franchisee Destination Resorts.
The first is scheduled to open in Taipei, with typical menu including wings, burgers and salads. The other four will be in Kaohsiung, Taichung, Taoyuan and Tainan.
“With existing bustling locations throughout Asia, we’ve seen proven demand for Hooters’ world-famous chicken wings served with iconic Hooters Girl hospitality,” said Gary Murray, CEO, Destination Resorts.
Hooters expects good growth in Taiwan thanks to a robust economy and strong brand recognition in the market.
Earlier this year the franchisee opened two more Thailand locations, the largest international Hooters in Pattaya, and the nation’s fourth location in Bangkok’s Nana district.
It also recently opened the first Hooters in Hong Kong. (pictured)
Four more are planned this year – in Samui, Thailand; Manila Eastwood in Philippines; Marina Bay in Singapore and in Phnom Penh, Cambodia.
The new locations will incorporate the latest design features that deliver “the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience”.
Hooters is the franchisor and operator of more than 420 Hooters restaurants in 42 states of the US and 26 countries.
Questions & Answers
Q.Which company is responsible for opening the Hooters restaurants in Taiwan?
Which company is responsible for opening the Hooters restaurants in Taiwan?
Hooters' Asian partner, Bangkok-based franchisee Destination Resorts, will open the Hooters Taiwan restaurants. This company is also expanding Hooters in other Asian countries.
Q.What specifically encouraged Hooters to expand into the Taiwanese market?
What specifically encouraged Hooters to expand into the Taiwanese market?
Hooters anticipates strong growth in Taiwan due to the country's robust economy and the brand's established recognition within the market. This suggests a favourable business environment.
Q.How many new Hooters locations are planned for Taiwan, and where will they be situated?
How many new Hooters locations are planned for Taiwan, and where will they be situated?
Five new Hooters locations are planned for Taiwan. The first will open in Taipei, with the other four situated in Kaohsiung, Taichung, Taoyuan, and Tainan.
Q.What recent expansion has Hooters undertaken in other parts of Asia?
What recent expansion has Hooters undertaken in other parts of Asia?
Earlier this year, the franchisee opened two new locations in Thailand and the first Hooters in Hong Kong. More are planned this year in Samui, Manila, Singapore, and Phnom Penh.
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