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E-Tailing

Honestbee Thailand launches in Bangkok

By Rajiv MenonThailand
1 min read
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Singapore on-demand online grocery concierge and delivery service Honestbee has launched in Bangkok.

In partnership with retail chain Villa Market, Honestbee is offering customers a faster and easier way to obtain their daily groceries through concierge shoppers. Honestbee has been training the shoppers to select the best quality groceries and deliver them the same day.

Under the partnership, Honestbee will use all Villa Market’s outlets throughout Bangkok as well as its bistro and cooking studio The Gastro, and the Villa Market Holiday Store.

Honestbee co-founder/CEO Joel Sng says the company has been doing some trial runs during the past few months.

Honestbee Thailand launches in Bangkok

He says Honestbee is committed to help Villa Market and other speciality stores work online through technology such as website and mobile apps, plus logistics. Honestbee also aims to create flexible jobs.

Honestbee Thailand launches in Bangkok

 

Honestbee’s one-stop app service will offer a range of more than 11,000 products from grocery chains and gourmet/specialty food suppliers. These include organic foods, fresh fruits, imported frozen meats, wines, specialty drinks, hampers, seasonal products and kitchen supplies from partners including Ahmad Tea London, Happy Flavour, Ja Guem Song, K-Market, Meyer, Perfect Earth Organics, Pierre Herme Paris, Pipper Standard, Simply W and Wishbeer, with more to come.

Prices are the same as in store, and deliveries are to the customer’s doorstep. There is a special voucher promotion to help launch the service.

As well as Singapore, Honestbee already has a presence in Hong Kong, Indonesia, Japan, Malaysia and Taiwan.

Established in 1974, Villa Market was a retail pioneer when the only outlets to buy groceries in Bangkok were markets and small grocery stores.

Questions & Answers

Q.

Which specific retail locations will Honestbee use for its new service in Bangkok?

A.

Honestbee will utilise all of Villa Market's outlets across Bangkok. They will also use Villa Market's bistro and cooking studio, The Gastro, and the Villa Market Holiday Store as part of the partnership.

Q.

What is the primary role of Honestbee's concierge shoppers, and what training have they received?

A.

The concierge shoppers are responsible for selecting the best quality groceries. Honestbee has provided training to these shoppers to ensure they can effectively choose high-quality products for customers.

Q.

How does Honestbee aim to support Villa Market and other stores beyond just delivery services?

A.

Honestbee is committed to helping Villa Market and other speciality stores operate online. They provide technology, such as website and mobile apps, and manage logistics to facilitate this digital transformation.

Q.

What is Honestbee's pricing policy for products ordered through their service compared to in-store prices?

A.

Honestbee's policy is that the prices for products ordered through their service are the same as the prices found in the physical stores. This ensures consistency for customers.

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