H&M Beauty sets opening date

The Swedish fast-fashion brand, H&M has set September 10 as launch date for its beauty line in Asia.

After making its debut late last year, H&M beauty line will come to its Asian customers this September, with Singapore as the first destination.

The first two Singapore stores to present the line are at Orchard Building and H&M Raffles Place.

The range covers cosmetics, skincare, body-care and haircare products. The makeup range will include more than 700 products for all makeup styles and occasions. The body-care products are said to be made from premium ingredients with ‘Conscious’ collection using recyclable packaging.

The beauty line is part of H&M’s philosophy to offer shoppers the latest styles and quality with affordable prices.