Luxury brands thriving on JD during Covid-19
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Around 20 luxury brands have opened stores on Chinese e-commerce platform JD since the beginning of January, seeking new avenues for business against the backdrop of the global coronavirus pandemic.
The onboarded brands include fine-leather goods house Delvaux, Chanel-owned jewelry brand Goossens, luxury cashmere specialist Barrie, British luxury leather brand Smythson, cashmere knitwear brand Pringle of Scotland, and international designer brands MSGM and Proenza Schouler.
When Italian designer brand By Far launched its flagship on JD recently, 65 percent of its stock sold out after four days and about 90 percent of its products cleared after one month, according to figures released by JD.
“The pandemic has affected many industries, and luxury is no exception. It has encouraged many luxury brands to attach greater importance to online,” said JD fashion-and-lifestyle president of international business Kevin Jiang.
“JD’s supply chain advantages, and the support we provide, have attracted brands to deepen their partnerships with us. In the coming months, we plan to offer more innovative programs to help brands deal with the impact of the pandemic.”
To date, more than 200 international luxury brands have established partnerships with JD.
Questions & Answers
Q.Which specific luxury brands are mentioned as having recently opened stores on JD?
Which specific luxury brands are mentioned as having recently opened stores on JD?
Delvaux, Goossens, Barrie, Smythson, Pringle of Scotland, MSGM, and Proenza Schouler are listed among the brands that have recently joined JD's platform since January.
Q.How many luxury brands have partnered with JD in total, according to the article?
How many luxury brands have partnered with JD in total, according to the article?
More than 200 international luxury brands have established partnerships with JD to date. This figure includes both new additions and existing collaborations.
Q.What was the sales performance of By Far's flagship launch on JD?
What was the sales performance of By Far's flagship launch on JD?
Italian designer brand By Far sold 65 percent of its stock within four days of launching on JD. After one month, approximately 90 percent of its products had been sold.
Q.Why does JD believe more luxury brands are joining their platform?
Why does JD believe more luxury brands are joining their platform?
JD's fashion-and-lifestyle president stated that the pandemic encouraged brands to focus more on online sales. He cited JD's supply chain advantages and support as key attractions for new partnerships.
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