H&M and Indian marketplaces Collaboration

May 27, 2019Updated Jun 4, 20251 min read

Swedish fast-fashion label H&M is partnering with Indian marketplaces Jabong and Myntra to sell online.

The association with the two local partners is structured to meet Indian regulations forbidding marketplaces from forming exclusive associations with brands, despite both Flipkart-owned e-commerce firms owning full online rights to eight global fashion brands.

The Swedish retailer has been trading online in the country for around one year. The new Indian deal – the brand’s second territory permitting online trade on an external platform after China – will allow Jabong and Myntra exclusive access to the brand’s online sales for a period of six years.

H&M items are expected to begin trading on the Jabong and Myntra Indian marketplaces within three to four months, while the brand makes preparations to open physical stores within India.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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