Award-winning Singaporean jewellery brand expands to Hong Kong

Singaporean contemporary jewellery brand Luvenus Jewellery announced today (July 26) that it has opened its first overseas outlet at Hong Kong International Airport to showcase its designs to the millions of travellers that pass through the airport each year.

Launched in 2012, Luvenus is an award-winning company specialising in pure 22-karat and 24-karat gold jewellery with diverse and unique product designs. It also carries a collection of fully certified diamond jewellery, said the Managing Director, Mr Parthiban Murugaiyan.

He said that the newly opened store at Hong Kong International Airport is the brand’s fourth outlet worldwide and first outside Singapore. Luvenus has been recognised for its quality service and has received several awards from Singapore’s Changi Airport.

“Hong Kong is a major tourist and business travel destination for both Mainland and international visitors. Having a retail outlet at Hong Kong International Airport is part of our strategic plan for expansion into the Mainland. We will be using Hong Kong as our regional base from which to grow our business and better serve the needs of our customers,” he added. Luvenus Jewellery hopes to expand further in Hong Kong and the Mainland market and would consider various models including franchising.

Associate Director-General of Investment Promotion Dr Jimmy Chiang said, “Hong Kong International Airport is one of the world’s busiest airports in terms of international passenger traffic. It is an excellent showcase for retailers. I wish Luvenus Jewellery every success in our city and look forward to its continued expansion from Hong Kong.”